The Artisan Olive Oil Company is proud to present the very first novello olive oil of the 2025 harvest: Ursini Olio Fresco Novello. Produced in Abruzzo during the first week of October, this early-harvest extra virgin olive oil is a celebration of freshness, balance, and authentic Italian craftsmanship.
According to Yacine Amor, founder of The Artisan Olive Oil Company, “we select Ursini’s Olio Fresco Novello every year for its exceptional balance and vibrant, almost addictive taste — it’s one of those oils you can’t help but dip into.”
The Italian Tradition of Novello Olive Oil
In Italy, the arrival of the first olive oils of the season, known as olio novello or olio fresco, is a time-honoured tradition. These oils are produced from olives harvested and cold-extracted at the very start of the season, capturing the most vivid aromas and flavours the fruit has to offer.
The result is a limited-edition oil that embodies the essence of the new harvest — bold, fragrant, and full of life. Italian families and producers often celebrate this moment with tastings and seasonal dishes, making novello oils a true reflection of the year’s agricultural story.
About Ursini – Grand Master of Olive Oil
Based in Fossacesia, in the heart of Italy’s Abruzzo region, Ursini is regarded as one of the grand masters of olive oil. The brand is renowned for its dedication to excellence, combining generations of expertise with a deep respect for the land.
Abruzzo’s unique microclimate — with sea breezes from the Adriatic and mineral-rich soils — gives Ursini oils their characteristic depth and harmony. Each harvest is carefully monitored from grove to mill, ensuring the olives are cold-extracted within hours of picking to preserve their flavour, antioxidants, and distinctive green colour.
A Seasonal Treasure
The Olio Fresco Novello is a special creation released only for a few months after the harvest. Bottled in transparent glass, it allows the oil’s beautiful green hue to shine — a symbol of its freshness and natural vitality.
Unlike most olive oils, which are filtered and meant to last the year, the Olio Fresco Novello is unfiltered, retaining the tiny olive particles that contribute to its texture, complexity, and aroma. It is best enjoyed soon after pressing, when its flavour is at its most expressive and alive.
Q&A About Ursini Olio Fresco Novello
When was the 2025 Ursini Olio Fresco Novello produced?
It was produced in the first week of October 2025, marking the very beginning of the harvest season. Early extraction ensures the oil retains its distinctive freshness and intense aromatic profile.
Where does it come from?
This novello comes from Abruzzo, Italy, where Ursini cultivates olives near Fossacesia. The groves’ proximity to the Adriatic Sea and the region’s rolling hills provide the ideal environment for producing balanced, elegant oils.
Why is it bottled in transparent glass?
Because the Olio Fresco Novello is meant to be enjoyed fresh, not stored for long periods. The transparent glass proudly reveals its brilliant green colour — a hallmark of its short seasonal life and natural vibrancy.
Is it filtered or unfiltered?
The Olio Fresco Novello is unfiltered, preserving natural olive particles that enhance taste and aroma. This cloudiness is a sign of authenticity, typical of genuine novello oils.
A Limited-Edition Treat
Ursini’s Olio Fresco Novello 2025 is available only for a short time after harvest. Its distinctive balance, freshness, and green character make it perfect for dipping fresh bread, finishing vegetables, or elevating simple dishes with extraordinary flavour.
You can experience this rare Italian delicacy now — buy it here.